Campaigns

·        Public support must be in place first; only then can we take them with us on other issues.

·        Prominently campaigning on fringe issues with no public support damages our reputation and reinforces the stigma

·        Not every activity adds value; don’t waste energy and effort thinking you are doing something productive when you aren’t.

A campaign should be chosen on

·        The good the campaign can do

·        The likelihood of success -generally the number of people who support it.

Goals should ideally be

·        specific

·        measurable

·        achievable

·        realistic

·        time-based

Preparation - make sure you are doing things right and doing the right things

·        What do we want? goals

·        Who can give it to us? audience

·        What do they need to hear? messages

·        How do you get them to hear it? delivery

·        What have we got? resources/strengths

·        What do we need to develop? challenges/gaps

·        How do we begin? first steps

·        How will we know it’s working, or not working? evaluation

Reviewing progress

·        Are we achieving results we want and if not why not?

·        Have far have we moved our ultimate objective?

·        What things can we do better?

·        What additional things might we do?

Leaflets

·        Keep it short and to the point

·        One principle message per leaflet

·        Keep it uncluttered - easy to read, lots of white space

·        Pictures and colour create interest

·        Distribution.  Get rid of your leaflets - no point hoarding them. Stand in the street and hand them out